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About

 

Our Story

Like many great business ideas, Watercircle began at home.

In 2010, my wife and I were given an alkaline water filtration system by her family. The pre-filter unit was a twin benchtop water filter. At the time, I was hesitant to install the system, as I believed Sydney’s tap water did not require filtration. Nevertheless, I installed it.

My old alkaline machine

After about a year, I began to notice how much I disliked the strong chlorine smell from the tap water. That experience turned me into an advocate for water filtration. However, I soon became dissatisfied with the alkaline filtration machine itself. Eventually, I disconnected it and relied solely on the twin filters. At that point, I was determined to find a filtration solution that truly met my needs.

There were two major issues with the twin filter system I was using:

  1. Replacement filters were expensive when purchased from local stores.

  2. The cheaper options available online came with no reliable quality assurance.

These frustrations led me to begin researching water filtration in depth and studying the systems available on the market.

The Beginning of Watercircle

In 2016, I officially created Watercircle with the goal of producing my own water filtration systems—built properly, safely, and affordably. I began exploring how to design systems that balanced performance, safety, and long-term reliability.

My first main product lines were:

  • A QCC quick-change cartridge filtration system

First product, quick change system

  • A twin benchtop filtration unit, similar in concept to the system I originally used

       Twin Bench top unit

My objective was to build high-quality systems that would become an essential part of everyday life once installed.

Certification & Growth

In 2017, I began the process of obtaining WaterMark certification for Watercircle. This was a complex and demanding process that took nearly a year, during which I learned the principles and strict procedures of the WaterMark standard.

At that time, Watercircle was still a part-time project alongside my full-time employment. As a result, progress through 2017 and 2018 was steady but slow.

In 2019, I launched a new major project originally planned for completion in 2022. During the 2020 lockdown, I was finally able to dedicate more time to Watercircle and to the development of our website and systems.

Product Milestones

  • 2023
    The QPP Series was finally completed—one year later than planned. This was a larger, more powerful quick-change system than the QCC series. The delays were caused primarily by technical challenges with the Reverse Osmosis system. I succeeded in shrinking a 6-stage QCC system into just three canisters in the QPP series—without compromising water quality.

  • 2024
    After extensive testing, I was finally satisfied with the performance of the new ECO Series housing. This system features:

    • Quick-change capability

    • Interchangeable cartridges

    • Reduced plastic waste
      The ECO Series will also be available as a full kitchen filtration system, eliminating the need for a separate tap. While QPP and QCC remain extremely popular for their convenience, I hope customers will also embrace the environmental benefits of the ECO range.

  • 2025
    All Watercircle Big Blue and Middle Blue housings successfully passed WaterMark certification. This year also marks the beginning of development for our tankless Reverse Osmosis system.

  • 2026 Watermark Approved Stainless Steel Inlet valve and Faucet for Watercircle. 

         

           

Our Commitment

Watercircle is a small company, but we are intensely focused on our mission:
To deliver superior water filtration systems with uncompromising standards in material safety and performance.

Every day, we continue to grow, improve, and design new products so our customers can be fully satisfied with both our products and our service.

Our products are manufactured to exacting specifications. We work closely with our factories and independent testing laboratories to build long-term, trusted relationships. We use only the best materials, components, and filtration media available.

We truly hope you enjoy our products as much as we enjoy bringing them to you.

Kindest regards,
William